Did you know that 95% of SMS are read in three minutes after receipt, and that 98% of SMS messages are usually read in comparison with 22% of the emails? The engagement rates of all other cross-platform tools do not even come close to SMS Marketing does not just mean sending a generic marketing message. There are several creative ways which brands use, such as offering coupons and promotions, improve customer service, important updates or send appointment reminders.
3 Rules
Be Brief
Standard SMS is displayed with 160 characters; make the character limit count in the allocated space. Keep your messages short and succinct and make your purpose clear. Leads and customers are easily turned off by ambiguous text messaging . As with any marketing Chanel, one of the main goals is to get the Customer or Potential Client to the Website of your Brand/Company.The problem is that the raw links in SMS are unsightly. use URL shortcuts such as Goo.gl or Bit.ly to save space by including a link. Google Shortner - https://goo.gl/
Inform your Clients
As with anyone on your contact list, your subscribers should never guess who is texting.Be sure to advertise by placing the brand name on all sent messages.Your objective is to build a relationship and establish familiarity. We recommend using a conversational tone, avoiding pretentious words
Call to Action
Intention. In SMS, this translates into a line of text requesting the next movement of the subscriber. Usually, a request action message that prompts recipients to use a coupon code for the next purchase, encourage them to share something with friends or even simply answer YES to confirm your participation in events, as well as remembers your brand, which could be the Top of Mind company in your sector. Whatever the purpose, make your CTA the focal point of your message. Complex and unclear texts do not sell products The more steps you add, the greater the drop-off. If you are giving subscribers with a coupon code, make it clear where and how to redeem it. If your goal is to get them to respond to a shortcode, say so.